Named after They Might Be Giant’s two Johns…this award goes to the band with the combination of most original sound and the most effective approach to gettting its name out there and building a relationship with indie fans–otherwise known as Public Relations. TMBG revolutionized going against the grain, bucking the notion that you have to be signed by a major label to build a fan base. From “Dial-a-Song” to following fans lifestyle change and breaking into the kiddie music market.
Ok–enough of the explanation. The first Brooklyn Ambassadors award goes to…
Band of Horses
Ok…so there’s nothing extravagant about this…it’s pretty simple. Not only has Band of Horses gotten its sound out there with commercial gigs and other of the usual indie outlets, the band has offered its BEST songs for free download. Funeral. No One’s Going to Love you. The Great Salt Lake. They offered their very best. Most bands offer a paltry slice of what their tunes…Band of Horses let’s you have the best. I expect great things from this band.