I’ve been thinking about this question especially after seeing this commercial:
So, after years of relishing as an out-of-the-limelight element, the recent commercial indie explosion has really gotten me thinking. Indie is known for being hard-to-find, different, and underrated–the type of stuff that mainstream just doesn’t have time for…at least until now.
This commercial has all the hallmarks of an Indie ballad: Low-fi tones bordering on boring, monotone/dressed-down singing, and acoustic simplicity…I mean, it possesses the indie essence, but is there such thing as “commercial” indie, or is that a contradiction of terms?
My hunch is that while we Indie fans have been tired of mainstream carbon-copy music, the rest of the world is catching up…My only fear is that commercial Indie may lead to carbon-copy Indie, diluting the genrea and destroying its integrity…